BRAND marketers may be sitting on the most valuable owned-media channel they could hope for – the product itself. The pack is usually left out of the traditional marketing &/or promotion mix. But to turn a product from a static, lifeless one-way piece of...
The global COVID-19 pandemic has turned lives, businesses & industries upside down, but it has also highlighted the power that can be unleashed by a truly connected and digital world through the use of technology. Now, a Hirt & Carter Digital Solutions and...
