When imagination becomes reality… from an idea into something tangible.
Everything starts with an idea, with imagination, from the most creative piece of artwork, to the brightest business idea, to the biggest brands in the world, it all started with imagination.
By following the correct guideline using the latest in Design Tools, Design Thinking and Technology, we are able to deliver world class end-to-end marketing & communication solutions for our clients.
This is where it starts…
Ideation is an essential part of our design process. It is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualisation. Ideation can be conducted by individuals, organisations, or crowds. We tend to brainstorm as a team to bring our ideation and turn it into a reality.
Design Thinking: A method we use for problem solving. We not only apply this to the digital and technology side of our business but to the ideation into reality from a print production and execution perspective. Ultimately, it allows us to innovate to solve problems.
Design thinking tackles complex problems by:
Empathising: Understanding the human needs involved
Defining: Re-framing and defining the problem in human -centric ways
Ideating: Creating many ideas in ideation sessions
Prototyping: Adopting a hands-on approach in prototyping
Testing: Developing a prototype/solution to the problem
By using the latest in print technology, in particular, digital, we turn these ideas through design thinking into reality. Technology has amplified our ability to be creative with what we design and how we produce it. Digital platforms linked to print have helped our clients increase market penetration, it has also allowed our clients to connect one on one with their customers (more on this in our next blog article in September).
Our partnership with HP and our carefully designed and tailored suite of technologies allow us to offer cutting edge innovation in print marketing to our clients.
To explain the technology a bit further, our HP Indigo digital presses, like conventional presses, use liquid ink to print an image. The major difference, however, is that HP ElectroInk technology directs the ink electronically using charged particles in the ink. HP Indigo digital presses use a light sensitive plate that attracts ink. Unlike conventional printing that uses a fixed (etched) plate that cannot change, the HP Indigo Photo Imaging Plate (PIP) is a dynamic light sensitive plate that can be re-imaged with different information on every revolution of the printing cylinder. The ink is attracted to the PIP by an electrical charge, rather than a physical transfer from ink tray to cylinder. Using the latest HP technology to create production workflow efficiencies is at the top of our list. Speed to market is critical to our clients. Through our variable data print capability, using this technology, empowers creativity that is unmatched when applying ideation, design thinking and technology to our end to end solutions. We are leveraging smarter software, high speed digital print on demand and customised print solutions which are now measurable and this is where we see the value.
Hirt & Carter’s drive and purpose is to service the needs of companies, retailers and brands by blending strategic partnerships, creativity, print technology and industry innovation. This enables advertisers, brands and marketers to effectively converse with both South African and global markets on an unmatched scale.